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Leading Online Business



Style-Hair-Magazine.com: A Case Study In Online Business
by Michelle Schill


I snicker out loud now when I think about the pompous young guy who sat in my hair styling chair long ago and foolishly announced,

"You're just a hair cutter."

While I was still holding my scissors up against his head if you can imagine... lucky he left with both ears attached.

That comment never left me.

It more than just annoyed the heck out of me. It strengthened my resolve to be the best I could at every home business opportunity and create a life I was proud to be at the helm of. Online business! I liked the sound of that!

Five years later, after becoming a mom and moving my business to my home, I'd built a solid clientele, working in the evenings when my husband was home to look after the kids.

It was a good setup for a while, but I found we were rarely together as a family the way things were and time spent with my husband was almost non-existent. A home business opportunity or online business-became more and more appealing to me.

Something had to change.

A New Direction Would Lead Me to Online Business.

I attended a weekend seminar where I first heard two critical phrases that would shape my future...

"Passive Income" and "Internet Marketing"

In truth, neither one of them meant much to me at the time, but they struck a chord and I immediately knew that I'd found a new direction. That was when the idea to write an instructional hair book was born. Perhaps I could mold it into a home based business or an online business with consistent income.

There'd been so many times throughout my career when I'd tell my clients, as I was styling their hair, what I was doing and how they could achieve the same look on their own. After all, these people were walking billboards of my work and I wanted my talents justly displayed to the world through a home business opportunity or better yet, through residual online business income!

Word of mouth referrals became the driving force of my business, so much so, that I could no longer keep up with the demand and balance the other important elements of my life. As things were, I could only help one person at a time with my skills and advice... the person in my chair.

So why not put all the information together and offer it as a book (or something)? I could reach an unlimited number of people, and I could earn money from my knowledge whether I was physically working or not. If I could set something like that in motion, I could earn money while I was asleep... or on vacation... or playing with my kids. I needed a home based business! I needed the best home business opportunity on the planet! Where could I find the best home based business? Was there a home business opportunity that also was a totally online business?

What a concept! Click here to find out my solution:


First Attempts at Freedom

I began the arduous journey of learning about writing and publishing. The more I learned, the less I felt a passion for the project as I was busy jumping through hoops and trying to structure my ideas in a way that would appease a corporate publisher, and that was if my blood, sweat and tears produced a proposal that was even looked at.

Sadly, the majority aren't given so much as a glance if not solicited by the publisher themselves. A little discouraging to say the least. Many feel like giving up in online business. Many more start a home based business and then end up quitting. Justa few start an online business and SUCCEED. Like money, lack of capital led me to look for free home business ideas! I knew mydesire for online business, a great home business opportunity, and for the BEST free home business ideas, would eventually lead me to my DREAM!

My interest was never to immerse myself in the publishing world. I simply wanted to get the information to the people who wanted/needed it. To work on my own schedule and earn a good living from my knowledge. Having always been a bit of an idealist, I figured it was a reasonable goal, but the road I was traveling made my ideals seem a dismal possibility.

So how then, would I bring my idea to fruition? Intuitively, I knew there must be a way, so I kept compiling information and searching for a way to "get it out there." Many kind people offered suggestions, even free home business ideas and then a few other people approached me with their home business opportunity...

"You could publish a newsletter online" someone suggested. Hmmm... that sounded interesting. So I began the research on how I'd go about that having zero technical knowledge and not a clue where to begin.

I gathered all sorts of information and read through it all, my head swimming with the mish-mash of facts and a lump forming in my chest when I calculated the costs of all the different programs I'd need to buy to achieve this. The idea of publishing online was a good one, but the process seemed so far out of my realm of experience and resources that I found myself back at that discouraged place, depressed about online business and wondering if I could ever start my own home business opportunity.

The Ticket to Success!

Then I met someone through a goal-setting forum who suggested I look at Site Build It!. She thought my idea would be a perfect topic for a website. So I surfed onto the SiteSell site and started reading.

A spark of excitement ran through me as I devoured the information on how I could build a successful website using their program. Then I visited other successful SBI! sites and read their stories, feeling the encouragement from these complete strangers whose passion about their SBI! journeys was abundantly clear.

It all became real to me. Being a person who lives and makes choices based on intuition, I knew this was the ticket. I knew it the first day I discovered SiteSell and immediately started brainstorming for a way to purchase the program. I didn't have the money to just buy it right off the bat, but I knew I'd find a home business opportunity that worked!

(By the way, this was way, way before http://www. wahm.sitesell.com/dva.html existed. What a wonderful site!)

It took me almost a month before I was able to put in my order, which I did by phone, and I wondered if Janice, the lady who took my order, could sense my excitement through the phone lines. I wondered if she knew, like I did, that I would soon be one of their success stories in online business.

The Fruits of my Labour

Six months after my site went live, I received an email from the Editor-In-Chief of a publishing house in New York wanting to know if I'd be interested in writing articles for their hair magazines.

The irony of it still makes me chuckle...within 6 months of starting my SBI! journey, I was in the enviable position of having them approach me! And to think a year prior, I'd been laboring over a proposal, hoping a publisher might give it a second glance and find my idea worthy.

It's been over a year now since I started my first website, which ranks within the top 1% of sites on the net and receives up to 1500 visitors per day. I now have a second site, and plans for a third before the summer of this year. I no longer work from home in the evenings and my income is constantly growing. Right now, it's double what I was making when I was standing behind a chair.

Now, I work when I want, anytime of day (or night). That's the beauty of working on your own time. A meal and a quick story, then some time for Mommy to work, then a snack and clean-up, and then a nap-time for the youngest, a movie for the oldest, throw in some laundry, and set to work for a few solid hours on a simple home business opportunity.

I do what needs to be done the most at any given time and the nature of website building is such that I can stop or take a break at any point and carry on when time allows. I can work in my pyjamas and fuzzy slippers and switch from work mode to mommy/caretaker to silly dance partner whenever the mood strikes.

And I'm here to answer all my kids' questions, kiss their boo-boo's and hear their newest words or discoveries. It's a beautiful thing. Evenings are freed up to spend time with my husband and my income is sufficient to pay for the vacations we never had the time or the dollars for before. SBI's home businessopportunity made all the difference. I finally had my online business!

It's funny to hear my husband tell people about my websites. When I initially announced to him that I was going to build a website and make money from it, he just nodded his head, thinking to himself "Sure, hun."

And to hear him tell people that now and then relay to them how much I'm making, a sense of pride wells up inside me. It strengthens my resolve yet again to follow my own path and believe in my capacity to create the life I want rather than settling for what others believe is possible for me. Again, I needed a home based business BADLY!

Onwards and upwards.

A wholehearted "Thank You" to SBI!. Perhaps it seems weird to thank a computer program, but Site Build It! is not some technically run corporate group with invisible leaders. It's really a down to earth company run by a fatherly CEO, bringing a global family of like-minded people together in success and freedom in online business...


I feel so fortunate to be a part of it and I suppose I'd be considered "one of the lucky ones," living the best of both worlds... at home to raise my kids, giving them the gift of always being there for them, while running a successful business at the same time. Yes, a home business opportunity, an online business, and the BEST home based business were ALL for me. The question is, are you ready to be a success in online business? SBI has the tools!

Passion, freedom and fulfillment... does it get any better?!

Michelle Schill
http://www.style-hair-magazine.com